AN EASY WEBSHOP SOLUTION
THAT WON’T BYPASS YOUR RETAILERS

THE HANDPICKED CHERRIES SAMPLES SHOP

Helps end-users to find the
right material, colour and pattern.

Raises your sales without having to
invest in resource-heavy IT-integration.

Order your free shop demo, and find out more about the results.

WHO CAN BENEFIT FROM A HANDPICKED CHERRIES SAMPLES SHOP?

Would your customers benefit from getting a physical sample to help them decide?

Is your product range so broad that most retailers won’t carry all colours or variations?

Will your customer typically consider a competitor’s products as well?

Do your retailers tend to sell more of your competitors’ products or their own in-house brands?

HELP YOUR CUSTOMERS DECIDE BY SELLING SAMPLES

From the customer’s viewpoint selling colour samples equals good service. The customer saves time and effort, and the sample will feed his/her imagination by offering a quick solution to choosing the right colour and finish.

As a manufacturer you can display your whole product selection, and keep the customer concentrated on choosing the right finish and material from your product range, instead of trying to compare the products of competing brands.

When the customer enters the store, he/she will already have made a decision. Rival (or cheaper) products suggested by a salesperson won’t seem tempting anymore.

 

SERVICE PRODUCES MEASURABLE RESULTS

Add this service to co-operating blogs and other partnered sites. You will be able to trace all orders, which will enable you to gauge each channel’s efficiency.

Selling – not simply giving away – a sample makes sure the customer is willing to buy something. The client relationship will make it easier for you to turn your leads into sales.

The order dates and quantities for your samples will give you a clear idea of the efficiency of your marketing strategies. Your reports will clearly show when a sample was ordered, which channel the order came through, and which samples are current customer favourites.

  • SERVES THE END USER
  • SUPPORTS RETAILERS
  • INCREASES SALES
  • NO NEED FOR BIG IT INVESTMENTS OR INTEGRATIONS

DTC-SERVICES
- WHAT KIND OF RESULTS TO EXPECT ?

CASE-TIKKURILA

Somebody planning to redecorate their house will most often start by browsing colour swatches. They try to decide on the right hue for their walls by comparing tiny colour swatches with each other in the environment and lighting where the redecorating will take place. Getting a clear idea of what the final colour will look like is very difficult, when all you have is a tiny colour swatch, which is why Tikkurila – a leading paint brand in Finland – decided to improve their customer service.

 

Tikkurila had already developed a game-changing new printing process. This new process enabled the company to promise each customer that the new A4-sized paper colour sample would match the final hue of the painted surface 100 percent, as long as Tikkurila paint and lacquer products were used exclusively.

Ordering a sample was made easy by implementing a Handpicked Cherries samples shop into Tikkurila’s own website. The samples shop was also embedded into co-operating blogs and into the websites of the company’s retailer network.

The customer dialogue was designed by using Handpicked Cherries templates. In the order confirmation the aim was to remind customers of Tikkurila’s special free telephone hotline (called Maalilinja). It was also decided that each colour sample shipment also should include the company’s COLOR NOW-customer magazine, to convey a holistic customer service experience.

The price of a A4-sized colour sample was set at € 1.90 (each), with an additional € 2.90 for shipping and handling. The average sample order amounts to 5.5 samples. The payment is charged straight to the customer’s debit or credit card using Stripe.

 

 

Even though the charge per sample doesn’t cover the whole cost of this new service, it nonetheless prevents orders of the delicious-looking colour samples for use as cheap crafts materials. The rest of the cost can easily be justified as part of the marketing budget.

Each and every sample is now truly a part of a decision-making process. The results of this campaign can clearly be seen: All clients who had benefitted from Tikkurila’s colour samples ended up buying Tikkurila paints for their project!

Tikkurila’s Handpicked Cherries samples shop has been up and running since November 2016, and it has already been used by hundreds of customers anxious to find the colour they need. The samples shop has proven so successful that in April, six moths after opening the first samples shop, the service was extended to Tikkurila’s Patio-range of stain products for paving stones.

RESULTS OF THE PILOT RUN:

9/10 customers who ordered Tikkurila’s A4 colour samples felt that they had gotten valuable help in choosing the right colour via the service.

98 % said that the service has had had a positive (40 %) or very positive (58%) affect on their image of Tikkurila.

9/10 customers stated that ordering a sample was easy (38%) or very easy (54%).

8/10 customers felt the sample’s price was moderate (29%), affordable (35%) or very affordable (16%).

All customers who ordered samples wound up buying Tikkurila products, instead of competing brands or house-brands of hardware store chains.

Get in touch with us and order your own samples shop demo now!

HOW OUR SERVICE WORKS?

On ordering a Handpicked Cherries samples shop we will invite you to a planning meeting. We will go through your product information and photos, and we will plan the main menu categories, and the order in which the products will be displayed. We will also devise a strategy on how the webshop should work in order to boost your sales efficiently.

At the same meeting you will decide which delivery options you plan on offering your customers, and what each would cost. We will make suggestions and point out additional options, which will form the basis for the pricing of the samples, different language versions, which countries you would like to ship to etc.

Based on all this information we will build your samples shop, taking care to preserve your company’s look and style. In addition to the shop itself, the order confirmations, invoices, and returns forms can be personalized. We can also help with the design of any covering letters etc.

Legally the transactions in the samples shop are between your company and the client. For this reason it is extremely important that your Terms of Use and your Security Practices are up to date, clearly showing all the applicable information required by law. We will take care of this aspect, too.

We will also open a Stripe account for your company, which will make it to direct your customers‘ payments to the correct bank accounts. Your accountant will benefit from easy-to-use printouts and sales reports.

Once we have coded and built your webshop, we will send you a short piece of computer script that you can easily embed at the desired point(s) on your website.

Depending on your choice of option, the customer will either see a button, a text link, a picture, or a banner where the script is embedded. Clicking it will open the samples shop as a pop-up window.

 

Please note that you can also embed your Handpicked Cherries samples shop into co-operating blogs or other partnered sites. We will help you with the technical aspects of this, too.

You will be able to trace each order, which makes it easy to gauge the efficacy of all the channels you use. Your R&D-department will be able to check which colours or materials are currently selling the best. Accounting will be sent a monthly summary containing your total sales figures, Stripe’s service charges, and the VAT total.

So, all you have to do is gather the samples for a shipment, print the accompanying documents, and dispatching the shipment to your client. If you don’t want to take care of this yourself, we also offer logistics and shipping services at fair rates.

 

WHAT DOES A HANDPICKED CHERRIES SAMPLES SHOP COST?

Prices for service support start from € 990 per month, depending on the size of the product range and the number of different language versions. Set-up price varies by case – please ask for an offer.

Logistics and dispatch services start from € 990 per month. This includes order handling and processing, package formation and dispatch, warehouse management, and regular reports.

 

OUR GUARANTEE

 

Our aim is to turn your Handpicked Cherries samples shop cash positive in six months. We have seen this happen, and therefore we are ready to guarantee that in half a year returns and addtional sales due to your Handpicked Cherries samples shop will exceed the costs. Should this not happen, we will cut our monthly fee relative to your revenues.

Get in touch with us and order your own samples shop prototype now!


Call meEmail me

Handpicked Cherries Oy
Sofia Future Farm
Sofiankatu 4 C / Aleksanterinkatu 28
00170 HELSINKI
tel. +358 40 839 0042
email. krista@handpickedcherries.com

Krista Paloheimo, CEO
puh. +358 40 839 0042
s-posti krista@handpickedcherries.com